Is Generative AI Going to Overtake the Creative Arts?
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Is Generative AI Going to Overtake the Creative Arts?
This article will focus on current generative AI advances and their implications for the creative arts. Furthermore, it will evaluate the impacts they could have on the future and how we could potentially stop or lessen the negative impacts caused.
Introduction
Generative AI was once extremely easy to distinguish from human art, but recently, a multitude of AI generated videos have slipped under the cracks, and AI’s advancements have fooled even the sharpest of eyes.
What are the impacts that generative AI has brought or might bring? How can we lessen the impacts caused? And most importantly, is content generated by AI going to overtake the creative arts?
The beginning:
Let’s get into the beginning of generative AI. Though generative AI may seem as if it's a relatively new concept, its roots date back to the 1960s, when Eliza, the first program capable of responding to a human in a natural way, was created. Eliza was created in 1961 by Joseph Weizenbaum (Dataversity, 2023). Eliza simulated understanding through its pattern recognition and substitution methodology. The machine was intended to allow humans and AI to communicate and has been the backbone of many of the generative AI platforms and programmes we know today, including ChatGPT and Deepseek. A few years later, another notable entry for generative AI was released, AARON. AARON was conceived in the late 1960s by artist Harold Cohen (Katevassgalerie, 2020); it was one of the first AI creations that had the ability to generate art on its own. In its early years, AARON could only create monochrome line drawings, and Cohen would add colours on his own account. It was later modified so it could choose the colours in the composition on its own.
By the 1980s it could produce shapes seen in the real world, including foliage and even human figures.
Current advancements of generative Ai and Impacts on the Creative Arts
Generative AI has slowly begun planting its seeds into the realm of creative arts, with many trending videos from the newly launched Sora 2, and songs from multiple Generative Music generators like Suno and Udio, that have already garnered millions of viewers and fooled the naked eye.
Current advancements on AI
Sora AI: Explanation of current advances (videos)
Sora 2 was released on September 25, 2025, naming itself as the imagination engine.(Open AI, 2025). Its key improvements from Sora involve realistic dynamics and stability. Sora’s products were initially extremely janky and lacked realism. Most individuals were able to distinguish AI videos from real human products due to the random morphing of different parts, unrealistic lighting, and nonhuman dynamics.
Now, Sora 2 has completely transformed; it is able to create almost anything with the stability and dynamics of a real video, whether it be an animation, phone-shot video or live-action shoot straight out of a movie.
Comparison of AI from Sora and Sora 2
Impacts from Sora 2
Though it has only been released for 2 months, Sora 2’s impact is far-reaching.
Before Sora 2, many YouTubers and other public figures had already had a problem with their own faces being used on deepfakes or AI-generated content without their permission. With Sora 2’s release, AI can be used to generate content of people who have already passed. This includes Michael Jackson, Queen Elizabeth, and Martin Luther King Jr.
Videos such as the example have been circulating the internet, and though they are mainly jokes or satirical content, they cause people to wonder about the limitations of this generative tool. If these figures can be nonconsensually targeted by AI, then what’s to say we can’t all? When it comes to the inconsequential use of faces of online creators or celebrities, there should be more guidelines on Sora and other generative AI, as video has been our main form of evidence since 1951. Hopefully once there will be enough backlash for this, then AI companies will listen and implement guidelines accordingly.
AI trends from the past year: Italian Brainrot
When it comes to recent trends, AI has already sunk its teeth into the internet. During January of 2025, “Italian brainrot” was created. Though you might not firstly associate this term with anything, the characters connotative of this trend might ring a bell: “Tralaleo Tralala”, “Ballarina Cappucina” and “Tung Tung Sahur”.
Each of the characters appears to have completely randomised designs, with the art styles not matching up. The images themselves are extremely over-saturated and showcase the polished yet unrefined art style that AI art has maintained for quite a while. The initial videos, which used flashy but old-school transitions, also implemented the usage of an AI generated voice, where they’d state the respective names of the characters.
A lot of content creators have already latched on, creating oversaturated videos of these characters in meaningless, nonsensical, and sometimes inappropriate scenarios, similar to Elsagate content. The somewhat childish and unique designs are quite similar to Skibidi Toilet, while the slop content was also targeted towards children. The designs of the characters have an uncanny quality to them; while the obvious AI usage leaked out, the eyes appear soulless, and the designs, other than being saturated, are random and given no care or love. These relatively simplistic and vivid designs are extremely easy to implement in AI slop content, mainly aimed towards Gen Alpha.
Though the majority of this trend could be seen as satirical, many children around the world have been overexposed to this “AI slop”. This trend symbolises another benchmark in the creation of slop content for this generation, while creators engaging in creating content value the quantity of viewers over the value of content.
Impact on global warming
A huge negative impact of generative AI not touched on enough is the environmental impact it has and might have. When it comes to AI’s carbon footprint, the training of GPT-3 was approximately 552 tones of carbon dioxide, which, put into perspective, is 63.5 times the average annual carbon footprint of one family (HKU, 2024).
OpenAI, the company behind ChatGPT and Sora, is now partnering with Broadcom to develop 10 gigawatts of custom AI chips. This deal could use as much power as 8 million US households. A 2024 Department of Energy report has found that data centres are expected to use 6.7% to 12% of total US electricity by 2028, up from 4.4% in 2023 (Edition, 2023).
What does this mean for our future?
For content creators, animation studios, and the movie industry, much of the creative team could be laid off.
If animation studios and the film industry start to go through with using AI for their films, not only will many get laid off, but the films and animations themselves will decrease in quality and sincerity. The very source of the creativity and soul in the films would be swapped out for emotionless AI products. This would further contribute to the epidemic of slop content on the internet, making it increasingly more difficult to find quality content online.
Difficulty distinguishing between reality and AI
Sora 2 proves to be a new era for content, as, unlike before, it won’t be easy to tell what is or isn’t “real” anymore. AI’s signature jankiness has almost been completely smoothed out. As video footage has been a key source of accurate information, having AI be able to replicate and create fake scenarios means the loss of trust in most content online and makes it extremely easy to frame, blackmail or ruin the reputation of someone. Another implication is that if AI is able to replicate situations realistically, then people who have committed a crime or done something wrong on camera could just claim it was made using AI. This would make it especially challenging to prove the validity of videos or content online.
AI slop content will skyrocket online
With the ease of making new content quickly and effortlessly using Sora 2, those same slop channels that mass-produce videos will most likely use AI to replace their animators, writers, or creative team. Furthermore, normal content creators are likely to use AI to decrease the workload, whether it be to generate scripts for their videos or to edit videos.
AI overtaking different jobs
With the ever-changing advances in technology, generative AI is certainly going to take over a lot of jobs. Predictions show that repetitive jobs like those of data entry clerks and cashiers may be the first to go, although, since generative AI is able to replicate art, it might also replace the jobs of creatives in greedy companies. However, when it comes to art galleries, indie animations, games, etc., people will likely still seek out human-made art to appreciate the emotion and dedication applied to it.
Will AI overtake the creative arts and how can we stop this from happening?
Ai art, no matter how perfect, is soulless. No matter how much you change the prompt, it won’t be considered art, as it isn’t the product of AI, but a generated product from millions of different original artworks online, taken without the artists' permission. It is the very opposite of creativity but a curated copy of it. Even if it does take over the creative arts, we can still avoid AI content on the internet. Those who care about a human's creativity will still be able to seek it. For instance, indie animation studios, game studios and content creators will always remain on the internet, and the popularity of such content will not diminish because of AI.
There is already significant backlash on the internet for AI art usage, and people obviously care about the jobs of artists, animators and creatives in general. If film and animation studios do try their hand at removing the creativity and emotion that their consumers originally came for, then surely the consumers will push away once the company loses that spark. With the number of artists and animators that may get laid off from the advances of AI, there are still a few positives for this. Many of these same artists and animators could finally get the motivation they needed to start their own business if they wanted, allowing them to gain more creative freedom, which could positively affect content on the internet. Also, others who get laid off could spread the word on these conniving companies and thus force more companies to abandon their use of AI.
Reference List
https://www.dataversity.net/articles/a-brief-history-of-generative-ai/
https://www.katevassgalerie.com/blog/harold-cohen-aaron-computer-art
https://en.wikipedia.org/wiki/Artificial_intelligence_visual_art#:~:text=One%20of%20the%20first%20significant,of%20California%20at%20San%20Diego.
https://futureskillsacademy.com/blog/evolution-of-chatbots/
https://openai.com/index/sora-is-here/
https://openai.com/index/sora-2/
https://jzcreates.com/blog/10-viral-sora-2-examples-breaking-the-internet/
https://edition.cnn.com/2025/10/13/tech/openai-broadcom-power
https://www.hkubs.hku.hk/research/thought-leadership/hkej-column/ai-and-its-environmental-consequences-can-we-turn-the-tide-on-carbon-emissions/
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